Key takeaways
- Create collections in Products → Collections → Create collection.
- Use automated collections with tags so new products sort themselves.
- Add intro text to collections. They're prime SEO pages.
How to create a collection
Open Products → Collections
Click Create collection.
Add a title and description
Use a keyword-focused title (e.g. "Linen Shirts for Men") and a helpful 100–300 word description.
Choose manual or automated
Manual: pick products yourself. Automated: set conditions like Product tag is equal to linen.
Add an image and SEO details
Edit the search engine listing with a custom title and meta description.
Add it to your menu
In Online Store → Navigation, add the collection to your main menu.
Manual vs automated collections
| Manual | Automated | |
|---|---|---|
| Adding products | One by one | Automatic, by conditions |
| Best for | Curated picks, gift guides | Categories, sale items, new arrivals |
| Maintenance | Higher | Low |
Collection SEO tips
- Target one category keyword per collection, with no duplicates
- Add FAQs below the product grid
- Link to related collections and blog guides
More in our Shopify SEO guide.
Frequently asked questions
What is the difference between manual and automated collections?
You add products to a manual collection one by one. Automated collections add products that match conditions like tag, type or price, and update themselves.
Can a product be in more than one collection?
Yes. Products can belong to as many collections as you like.
How do I add a collection to my menu?
Go to Online Store → Navigation, open your main menu, click Add menu item, and select the collection.