Quick answer
- Best for a growing digital store or mixed physical + digital: Shopify.
- Best for one product, no monthly fee: Gumroad.
- Best for creatives with a portfolio: Squarespace.
Best platforms for digital products
Shopify
Best for growing storesSell any number of digital products with automatic delivery, discounts, bundles, email marketing and a fully branded store. Easily mix in physical products.
Price: From $29/mo billed yearly. Free trial + $1/mo for 3 months
Pros
- Flat monthly cost
- Full branding
- Bundles & upsells
Cons
- Monthly fee even before sales
Gumroad
Best no-monthly-feeUpload, set a price, share a link. No monthly fee, but a percentage of every sale, which gets expensive as you grow.
Price: No monthly fee; per-sale percentage
Pros
- Instant setup
Cons
- High fees at volume
- Limited branding
Squarespace
Best for creativesSell downloads alongside a beautiful portfolio site.
Price: Commerce plans from about $23/mo billed yearly
Pros
- Beautiful
Cons
- Fewer marketing tools
WooCommerce
Best on WordPressBuilt-in support for downloadable products. Great for bloggers.
Price: Free plugin + hosting
Pros
- Pairs with your blog
Cons
- Setup and maintenance
Going with Shopify? Follow our step-by-step guide on how to sell digital products on Shopify.
Flat fee vs percentage: when to switch
Percentage-based platforms are cheaper when sales are small and sporadic. Once your monthly fees on a percentage platform exceed a flat plan like Shopify Basic, switching saves money and gives you a branded store. See cheapest ecommerce platform for the math.
Our verdict
For a serious digital product business, or if you'll ever sell physical products too, Shopify is the best platform. Gumroad is a fine place to test your first product.
Try Shopify free (opens in a new tab)Frequently asked questions
Can you sell digital products on Shopify?
Yes. Use a free digital downloads app (including Shopify's own) to deliver files automatically after purchase. You can sell digital and physical products in the same store.
What is the cheapest way to sell digital products?
Platforms like Gumroad have no monthly fee but take a percentage of each sale. Once you sell regularly, a flat-fee store like Shopify often costs less.