Head-to-head

Shopify vs Squarespace: Which Is Right for Your Store?

Squarespace makes beautiful websites that can sell. Shopify makes powerful stores that can look beautiful. Here is how to decide which matters more for you.

Part of our guide: Shopify alternatives

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Quick answer

  • Choose Shopify for serious product selling, larger catalogs, POS and growth.
  • Choose Squarespace for a design-led brand or portfolio site with a modest shop.
  • Both are hosted, secure and beginner-friendly.

Shopify vs Squarespace at a glance

ShopifySquarespace
Built forEcommerceDesign-led websites
Starting store price$29/mo (Basic, yearly)Commerce plans from about $23/mo yearly
TemplatesConversion-focused themesAward-winning designs
Catalog sizeAnySmall–medium
PaymentsShopify Payments, Shop Pay + many gatewaysStripe, PayPal, Square, others
App ecosystemVery largeSmall
POSShopify POSLimited
Our score9.48.1

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Design

Squarespace wins on out-of-the-box beauty. Its templates are cohesive and it's hard to make a Squarespace site look bad. Shopify themes look professional and are tuned for selling, with product-focused layouts and fast mobile pages.

Ecommerce depth

Shopify is far deeper: multi-location inventory, advanced discounts, abandoned cart flows, international selling, wholesale and thousands of apps. Squarespace covers products, digital downloads, services and subscriptions nicely, but reaches its limits sooner.

Growth

If you expect to grow your catalog, add sales channels or sell internationally, Shopify is the safer long-term bet. Migrating later is possible but disruptive.

Who should choose which?

  • Photographers, artists, designers, consultants: Squarespace, unless the shop is the main business.
  • Product brands of any size: Shopify.
  • Handmade sellers: either, but see best platform for handmade items.

Our verdict

If your business is selling products, choose Shopify. If your business is your creative work and the shop is a side channel, Squarespace is a lovely choice.

Try Shopify free (opens in a new tab)

Frequently asked questions

Is Squarespace good for ecommerce?

Yes, for small and medium catalogs, especially creative brands. It's less suited to large inventories, complex variants and multichannel growth.

Is Squarespace cheaper than Shopify?

Squarespace's commerce plans start slightly lower. Check whether lower tiers add transaction fees, and compare features at the plan you'd actually need.

Which has better templates?

Squarespace is famous for its templates and is hard to beat on looks out of the box. Shopify's themes are more conversion-focused.

Keep reading

About the author: The BOSP Editorial Team

We build and run test stores on each platform we cover, track pricing changes, and write up what we find in plain English. No platform pays for placement in our rankings.

Read our review methodology and affiliate disclosure.