Key takeaways
- Install Shopify's free Digital Downloads app (or a more advanced one).
- Create the product, untick "physical product", attach your file.
- Customers get an instant download link by email and on the order page.
Step-by-step setup
Install a digital downloads app
Search the App Store for "Digital Downloads" by Shopify. Alternatives like Sky Pilot or SendOwl add streaming and licence keys.
Create the product
Add a title, description, images and price as normal.
Mark it as non-physical
Under Shipping, untick This is a physical product.
Attach the file
From the product page, use More actions → Digital Downloads to upload your file.
Test a purchase
Use a 100% discount code to check the download email arrives.
Protecting your files
- Limit download attempts per order
- Use expiring links
- Add the buyer's name or email to PDFs (stamping apps)
- Use licence keys for software
Best digital products to sell
Templates (Canva, Notion, spreadsheets), presets, printables, ebooks, sound packs and mini-courses all sell well. More ideas in ecommerce business ideas.
Frequently asked questions
Can you sell digital downloads on Shopify?
Yes. Install a digital downloads app (Shopify offers a free one), attach your file to a product, and customers get a download link after purchase.
Do I need shipping settings for digital products?
No. Untick "This is a physical product" so customers aren't asked for shipping details.
Is Shopify or Gumroad better for digital products?
Shopify is better for a branded store with many products; Gumroad is simpler for one product. See best platform to sell digital products.