Key takeaways
- Change the name in Settings → General → Store details.
- Your myshopify.com address usually stays the same, so connect a matching custom domain instead.
- Update your logo, homepage title, email sender name and social profiles to match.
How to change your Shopify store name
Open your Shopify admin
Log in and click Settings in the bottom-left corner.
Go to General
In the Store details section, click the edit (pencil) icon next to your store name.
Enter the new name
Type your new store name and click Save. It updates on your storefront, checkout and order emails right away.
Store name vs myshopify.com vs custom domain
| What | Where it shows | Can you change it? |
|---|---|---|
| Store name | Storefront, checkout, emails, browser tab | Yes, anytime |
| myshopify.com address | Admin login and backup URL | Usually fixed after setup |
| Custom domain | Your public web address | Yes: buy or connect one. See how to connect a domain to Shopify |
Rebranding checklist
- Upload your new logo in Online Store → Themes → Customize.
- Update the homepage title tag and meta description in Online Store → Preferences. See our Shopify SEO guide.
- Change the sender name in Settings → Notifications so emails show the new brand.
- Connect a matching domain and set it as primary.
- Update social profiles, Google Business Profile and any marketplace listings.
Changing your domain too? Shopify can redirect your old domain to the new one, so existing links and rankings carry over.
Frequently asked questions
Does changing my Shopify store name change my URL?
No. Your store name, your myshopify.com address and your custom domain are three separate things. Changing the name only updates what customers see on your storefront, emails and checkout.
Can I change my myshopify.com address?
In most cases the original myshopify.com address stays fixed. Customers rarely see it once you connect a custom domain, so connect a domain that matches your new name.
Will changing my store name hurt SEO?
Not by itself. Update your homepage title and meta description to include the new brand, and keep your existing URLs so rankings are preserved.