Payments and checkout
- ☐ Payment provider activated and payouts connected to your bank
- ☐ Test order placed and refunded
- ☐ Wallets enabled (Shop Pay, Apple Pay, Google Pay, PayPal)
- ☐ Order confirmation and shipping emails customized
Shipping and taxes
- ☐ Shipping zones and rates set, including free shipping threshold if used. See Shopify shipping setup
- ☐ Product weights entered for accurate rates
- ☐ Tax settings reviewed for where you're registered
Trust signals
- ☐ About page with your story and real photos
- ☐ Contact page with email (and phone/address if possible)
- ☐ Refund, shipping, privacy and terms policies linked in the footer
- ☐ Clear delivery times on product pages
- ☐ Reviews app installed and ready to collect reviews
- ☐ Custom domain connected and SSL active. See how to connect a domain to Shopify
- ☐ Reviews app installed. See how to add reviews to Shopify
Trust matters for shoppers and payment providers alike. See what makes a store look legit.
Products and content
- ☐ Every product has multiple quality images
- ☐ Descriptions are original and answer common questions
- ☐ Collections and navigation make sense
- ☐ No placeholder or lorem ipsum text
Mobile and speed
- ☐ Full purchase tested on a phone
- ☐ Images compressed; unused apps removed
- ☐ Pop-ups don't block content on mobile
SEO
- ☐ Title tags and meta descriptions for home, collections and products
- ☐ Image alt text added
- ☐ Sitemap submitted to Google Search Console and Bing Webmaster Tools
- ☐ Redirects set up if migrating. See migration guide
More in our Shopify SEO guide.
Analytics and marketing
- ☐ Google Analytics / Search Console connected
- ☐ Meta, TikTok and Google channels connected (if used)
- ☐ Email sign-up form live with a welcome email
- ☐ Abandoned checkout email enabled
Frequently asked questions
When is my online store ready to launch?
When a stranger can find a product, understand it, trust you and check out on mobile without problems. Perfect design is not required.