Key takeaways
- Install a reviews app. Judge.me has a strong free plan; Loox and Yotpo are popular too.
- Add the review widget and star rating blocks in your theme editor.
- Turn on automatic review request emails after delivery.
Step-by-step: add reviews to Shopify
Choose a reviews app
Browse the Shopify App Store for "product reviews". Compare free plans, photo reviews and Google integration. See our best Shopify apps list.
Install and enable the app embed
Go to Online Store → Themes → Customize → App embeds and switch the reviews app on.
Add the review widget to product pages
In the theme editor, open a product template, click Add block, and add the reviews widget and star rating.
Turn on review requests
Set the app to email customers a few days after delivery. This is where most reviews come from.
Check rich results
Test a product URL in Google's Rich Results Test to confirm review data is detected.
How to get your first reviews
- Email past customers with a short, direct ask.
- Offer a small discount on their next order for a photo review. Never pay for positive reviews.
- Include a thank-you card with a QR code in orders.
Never write fake reviews or edit negative ones away. It breaks consumer protection rules and destroys trust.
Frequently asked questions
Does Shopify have built-in product reviews?
Shopify's old Product Reviews app has been retired, so you'll use a reviews app from the Shopify App Store. Several have generous free plans.
How do I get star ratings in Google for my Shopify products?
Use a reviews app that adds product review structured data, then confirm it with Google's Rich Results Test. Google decides whether to show stars.
Can I import reviews from AliExpress or Etsy?
Many review apps support importing reviews from CSV and some marketplaces. Only import genuine reviews of the same product.