Key takeaways
- Start with 1–3 countries where you already see traffic or demand.
- Show local currency and, ideally, local language.
- Be transparent about shipping times and duties.
- Understand your tax obligations in each market.
Step-by-step
Pick your first markets
Check analytics for international visitors and look at shipping costs and regulations.
Set up markets in your store
In Shopify, use Settings → Markets to configure currencies, languages, domains and pricing per country. Start with Shopify (opens in a new tab) if you haven't yet.
Translate your store
Use Shopify's Translate & Adapt app, and have key pages reviewed by a native speaker.
Set international shipping rates
Offer at least one tracked option and state delivery times clearly.
Handle duties and taxes
Higher Shopify plans can collect duties and import taxes at checkout. Advanced is built for this. See Shopify pricing.
Localize marketing
Adapt ads, emails and imagery to each market's seasons and holidays.
Tax rules for cross-border ecommerce (like VAT in the UK and EU) can be complex. Get advice from an accountant familiar with your markets.
Frequently asked questions
Can Shopify sell in multiple currencies?
Yes. With Shopify Payments and Shopify Markets, customers can see prices and pay in their local currency.
Who pays import duties?
Either the customer on delivery or you at checkout (delivered duty paid). Collecting duties at checkout avoids surprise fees and refused parcels.