Quick answer
- Best for DTC + wholesale together: Shopify Plus.
- Best for complex B2B catalogs: BigCommerce.
- Smaller wholesalers: Shopify standard plans + a wholesale app.
B2B features to look for
- Company accounts with multiple buyers
- Customer-specific price lists and volume pricing
- Net payment terms and invoicing
- Minimums and quick bulk ordering
- ERP and accounting integrations
Best B2B ecommerce platforms
Shopify (Plus)
Best for DTC + B2BRun retail and wholesale from one admin, with one inventory. Native B2B is part of Shopify Plus; smaller wholesalers can start with apps on standard plans.
Price: Plus from about $2,300/mo; standard plans + apps for smaller B2B
Pros
- One admin for DTC and B2B
- Huge ecosystem
Cons
- Native B2B needs Plus
BigCommerce
Best for complex catalogsLong-standing B2B strength with deep catalog and pricing tools.
Price: Standard plans; B2B edition quoted
Pros
- Deep B2B features
Cons
- Steeper learning curve
WooCommerce
Most customizableB2B plugins add wholesale pricing and quotes. Fully customizable, more maintenance.
Price: Free plugin + hosting + B2B extensions
Pros
- Flexible
Cons
- Maintenance
Our verdict
If you sell direct-to-consumer and wholesale, Shopify is the most efficient way to run both. Large, complex B2B catalogs should shortlist BigCommerce too.
Start with Shopify (opens in a new tab)Frequently asked questions
Can Shopify do B2B?
Yes. Shopify Plus includes native B2B features like company profiles, price lists, payment terms and a wholesale storefront experience. Smaller stores can use wholesale apps on standard plans.
Can I run wholesale and retail on one store?
Yes, on platforms with native B2B. Customers see the right prices and terms when they log in.