Key takeaways
- Shopify Magic writes product descriptions, emails, FAQs and more.
- Sidekick is an AI assistant that understands your store.
- AI image tools edit backgrounds and clean up product photos in the admin.
The main Shopify AI features
| Feature | What it does | Where to find it |
|---|---|---|
| Shopify Magic (text) | Drafts product descriptions, blog posts, email copy and replies | Look for the sparkle icon next to text fields |
| Sidekick | Answers questions and helps with tasks in your admin | The assistant icon in the admin |
| AI image editing | Removes or replaces backgrounds, generates scenes | Product media editor |
| Semantic search | Helps storefront search understand meaning, not just exact words | Search and Discovery settings |
| AI selling channels | Connects your catalog to AI shopping experiences where supported | Sales channels. See agentic commerce |
Shopify updates these features often, usually announced in its twice-yearly Editions. Names and availability can change, so treat this as a map rather than a feature list frozen in time.
How to get the best results
Give the AI real facts
Enter materials, sizes and key features first. AI writes better copy from good inputs.
Set your brand voice
Choose a tone and keep it consistent across products.
Edit before publishing
Check every claim. Our guide to writing product descriptions with AI has a review checklist.
Ask Sidekick specific questions
"Which products sold best last month in Canada?" works better than "how is my store doing?"
Is Shopify the best platform for AI?
For most small and mid-size stores, yes. It bundles more AI into the base plans than most rivals and moves early on new channels. Read our full Shopify review or compare other AI tools for ecommerce.
Frequently asked questions
Are Shopify AI features free?
Shopify includes its core AI features, such as Shopify Magic and Sidekick, on its plans at no extra charge. Availability can vary by plan, region and language, so check your admin.
What is Shopify Sidekick?
Sidekick is an AI assistant inside the Shopify admin. You can ask it questions about your store, get help with tasks and receive guidance in plain English.
Does Shopify use my store data to train AI?
Review Shopify's current privacy and AI terms for the details. As a rule, avoid pasting sensitive customer data into any AI tool you do not control.